Insights
"On the Internet, ease of use comes first and transfer of money comes second. Revenues on the Web are determined almost completely by usability."
– Jakob Nielsen, The Economist , April 28, 2001
- All
- CX
- Process
- Usability
- UX
Why Do Usability Testing for Websites and Apps?
The Fantasy You’re going to make this website thing happen. You hire a highly-recommended web design firm with programming skills. Your team gathers (and painstakingly edits) your copy. You write blog posts. You invest in an AdWords campaign. You post on Facebook and LinkedIn and Twitter and Instagram — you tell your coworkers, friends, and […]
Usability: Why is it Important?
Why is Online Usability Important For a Company? Online usability refers to the ease by which a visitor can interact with your website or mobile application and use it for his/her intended purpose. It is a measurement tool used to enhance the quality of a visitor’s experience. To maintain good online usability, companies with websites and mobile applications should have a goal of […]
User Experience (UX) vs. Customer Experience (CX)
Customer Experience and User Experience: what’s the difference? It’s a question I get a lot. UX is quite a prominent topic in the web and mobile design and development world these days, but increasingly, so is CX. The two seem, at a minimum, very much related, if not interchangeable. So what is the difference?
Online Experiences Created for the User
We all like to think we are creating our online experiences for the user, right? We hear ‘user-focused design’ and ‘customer-centric’ this-and-that. But is it really? If you are not talking to the customer, how do you know? How do you know? I have a sign up in my office that says “Know Your Users […]